Three coaches who use Coaching Loft: an enterprise coaching lead, an individual coach and a coaching firm principal

Coaching software features Every tool to run and grow your coaching

Scheduling, client portals, programs, assessments, invoicing and AI in one place, for individual coaches, coaching firms and enterprise teams.

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30-day free trial for coaches and teams Free client portals

One platform

Coaching Loft is an all-in-one coaching management platform. Every feature below works together in one login, for you and for your clients.

Used by coaches, coaching firms and organizations in 110+ countries. New to coaching software? Start with what coaching software does.

The Coaching Loft coach dashboard
Free client portals Six AI features, all live Web, iOS & Android

For every coach

Coaching tools

Everything you use day to day with clients.

01

Clients & Sessions

Keep every client, session and conversation in one place.

Coach dashboard in Coaching Loft
Coaching dashboard

02

Scheduling

Clients book themselves, and everything syncs with your calendar.

Appointments calendar, month view
Calendar sync

03

Packages & Programs

Package your coaching and deliver it on a clear timeline.

Core and up on coach plans; included for firms and enterprise

Coaching packages
Coaching packages

04

Assessments & Reports

Measure progress and show the impact of your coaching.

Core and up on coach plans; included for firms and enterprise

A character traits assessment with a radar chart
Assessments & 360 feedback

05

Agreements & Billing

Sign clients and get paid without leaving the platform.

Core and up on coach plans; included for firms and enterprise

Writing a coaching agreement
Agreements with e-signature

06

AI, built in

AI that saves you preparation and admin time.

All live today

  • Luma, AI coach assistant

    Session prep, suggested questions and support between sessions.

    Premium & Master
  • AI Notepad Summaries

    Turns your raw notes into goals, actions and conclusions.

    Premium & Master
  • AI-Generated Reports

    Automated insights from sessions and outcomes.

    Premium & Master
  • Predictive Analytics

    Forecasts trends across goals, engagement and activity.

    Premium & Master
  • AI Support Agent

    24/7 answers on using the platform.

    Every plan

AI Notepad Summaries work only from the notes a coach writes. Coaching Loft does not record or transcribe sessions. Firm and enterprise accounts get all six AI features, including AI Coach Matching.

07

Get Found & Your Brand

Find new clients as well as managing the ones you have.

Public coach profile settings
Coach directory profile

Try every coach feature free for 30 days

Core, Premium and Master all start with a 30-day free trial, and client portals stay free on every plan.

For coaching firms & enterprise

Every coaching tool, plus team power

Firm and enterprise accounts get every feature above, plus the tools below for managing many coaches and coachees under one brand.

  • Unlimited free coachee seatsYou pay for coach seats only.
  • Unlimited free admin seatsAdd HR, L&D and program managers at no cost.
  • All six AI featuresIncluding AI Coach Matching.

08

Manage your coaches

Oversee every coach, coachee and program from one panel.

A coach and their coachees in the Enterprise Panel
Enterprise Panel

09

Measure impact

Show stakeholders what coaching delivers.

Coaching sessions over time for one coach
Program reports & ROI

10

Your brand

Coaches and coachees see your brand, not ours.

Customizing the login page with your own logo
White label & custom domain

11

Security & access

Ready for your IT and procurement review.

  • Session notes are locked from administrators by default
  • Program sponsors see progress, not session content
  • Encrypted in transit and at rest, with 256-bit encryption on every plan
  • GDPR compliant, with data processing agreements for enterprise
  • Role-based feature access for admins, local admins and sponsors
  • Hosted in the United Arab Emirates
  • Single Sign-On (SSO)

    Connect your identity provider. A paid add-on, quoted by number of coach seats.

  • Unified Login

    One login for the coach, coachee and admin portals.

  • Security audit report

    Available on request for your procurement review.

Integrations

Connect the tools you already use.

  • Google Calendar
  • Outlook / Office 365
  • Exchange
  • Zapier
  • QuickBooks

Find the right plan

I'm an individual coach

Plans from $12 a year, or $25 a month on Core. 30-day free trial on Core, Premium and Master.

See coach plans

We're a firm or enterprise

From $95 per coach seat per month, with unlimited free coachee and admin seats. 30-day free trial.

See team plans Book a demo

Feature questions

What is Coaching Loft?

Coaching Loft is an all-in-one coaching management platform for individual coaches, coaching firms and enterprise teams. It brings scheduling, client portals, programs, assessments, invoicing, AI tools and a coach directory together in one dashboard.

Which features are included in my plan?

Every plan includes free client portals, the AI Support Agent, the 500+ coaching questions library and a coach directory profile. Scheduling pages, packages, agreements, invoicing, assessments and reports start on Core. See the pricing page for the full breakdown by plan.

Which AI features do I get?

The AI Support Agent is on every plan. Luma, AI Notepad Summaries, AI-Generated Reports and Predictive Analytics come with Premium and Master. Firm and enterprise accounts get all six, including AI Coach Matching. All AI features are live today.

What do firms and enterprise get on top of the coach features?

Every coaching tool, plus the Enterprise Panel, AI Coach Matching, unlimited free coachee and admin seats, white label with a custom domain, access control, bulk upload and Unified Login. SSO is a paid add-on, quoted by number of coach seats.

Can administrators read coaching session notes?

Not by default. Session notes are locked from administrators for the whole account, and program sponsors see progress rather than session content. Security and privacy at Coaching Loft explains who can see what.

Does Coaching Loft have mobile apps?

Yes. Coaches can use Coaching Loft on the web and in the iOS and Android apps, on every plan. Clients and admins use the web app, which works in any browser, including on a phone.

Can I try Coaching Loft for free?

Yes. Core, Premium and Master come with a 30-day free trial for coaches, and firm and enterprise accounts get the same 30 days.

See it on your own coaching

Start a free trial and run real sessions before you pay, or book a demo and we will walk you through it.

GDPR compliant & encrypted Free client portals iOS & Android