Scheduling, client portals, programs, assessments, invoicing and AI in one place, for individual coaches, coaching firms and enterprise teams.
30-day free trial for coaches and teams Free client portals
One platform
Coaching Loft is an all-in-one coaching management platform. Every feature below works together in one login, for you and for your clients.
Used by coaches, coaching firms and organizations in 110+ countries. New to coaching software? Start with what coaching software does.

For every coach
Everything you use day to day with clients.
01
Keep every client, session and conversation in one place.

02
Clients book themselves, and everything syncs with your calendar.

03
Package your coaching and deliver it on a clear timeline.
Core and up on coach plans; included for firms and enterprise

04
Measure progress and show the impact of your coaching.
Core and up on coach plans; included for firms and enterprise

05
Sign clients and get paid without leaving the platform.
Core and up on coach plans; included for firms and enterprise

06
AI that saves you preparation and admin time.
All live today
Session prep, suggested questions and support between sessions.
Premium & MasterTurns your raw notes into goals, actions and conclusions.
Premium & MasterAutomated insights from sessions and outcomes.
Premium & MasterForecasts trends across goals, engagement and activity.
Premium & Master24/7 answers on using the platform.
Every planAI Notepad Summaries work only from the notes a coach writes. Coaching Loft does not record or transcribe sessions. Firm and enterprise accounts get all six AI features, including AI Coach Matching.
07
Find new clients as well as managing the ones you have.

Core, Premium and Master all start with a 30-day free trial, and client portals stay free on every plan.
For coaching firms & enterprise
Firm and enterprise accounts get every feature above, plus the tools below for managing many coaches and coachees under one brand.
08
Oversee every coach, coachee and program from one panel.

09
Show stakeholders what coaching delivers.

10
Coaches and coachees see your brand, not ours.

11
Ready for your IT and procurement review.
Connect your identity provider. A paid add-on, quoted by number of coach seats.
One login for the coach, coachee and admin portals.
Connect the tools you already use.
Plans from $12 a year, or $25 a month on Core. 30-day free trial on Core, Premium and Master.
See coach plansFrom $95 per coach seat per month, with unlimited free coachee and admin seats. 30-day free trial.
See team plans Book a demoCoaching Loft is an all-in-one coaching management platform for individual coaches, coaching firms and enterprise teams. It brings scheduling, client portals, programs, assessments, invoicing, AI tools and a coach directory together in one dashboard.
Every plan includes free client portals, the AI Support Agent, the 500+ coaching questions library and a coach directory profile. Scheduling pages, packages, agreements, invoicing, assessments and reports start on Core. See the pricing page for the full breakdown by plan.
The AI Support Agent is on every plan. Luma, AI Notepad Summaries, AI-Generated Reports and Predictive Analytics come with Premium and Master. Firm and enterprise accounts get all six, including AI Coach Matching. All AI features are live today.
Every coaching tool, plus the Enterprise Panel, AI Coach Matching, unlimited free coachee and admin seats, white label with a custom domain, access control, bulk upload and Unified Login. SSO is a paid add-on, quoted by number of coach seats.
Not by default. Session notes are locked from administrators for the whole account, and program sponsors see progress rather than session content. Security and privacy at Coaching Loft explains who can see what.
Yes. Coaches can use Coaching Loft on the web and in the iOS and Android apps, on every plan. Clients and admins use the web app, which works in any browser, including on a phone.
Yes. Core, Premium and Master come with a 30-day free trial for coaches, and firm and enterprise accounts get the same 30 days.
Start a free trial and run real sessions before you pay, or book a demo and we will walk you through it.