Every tool to run and grow your coaching

Coaching Loft is an all-in-one coaching management platform. You get scheduling, client portals, programmes, assessments, invoicing and AI in one place, for individual coaches, coaching firms and enterprise teams.

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For every coach

Coaching tools

Everything you use day to day with clients.

01

Clients & Sessions

Keep every client, session and conversation in one place.

Coaching dashboardClients, sessions, tasks and alerts at a glance.
Free client portalsEach client gets their own portal to book, chat and complete tasks.
Session notes & loggingCoaching Notepad, automatic session logs and shared journals.
Goals, milestones & actionsBreak goals into steps and follow up on every action.
500+ coaching questionsAssign curated questions before sessions, or add your own.
Chat, files & emailsMessaging, file sharing and custom email templates.
Web, iOS & AndroidFull access for you and your clients on any device.
02

Scheduling

Clients book themselves, and everything syncs with your calendar.

Calendar syncGoogle, Exchange, Outlook and Office 365.
Scheduling pagesShare your availability so clients can book open slots.
Group coachingRun group sessions and cohorts.
Automatic remindersSession reminders and notifications go out on their own.
03

Packages & Programmes

Package your coaching and deliver it on a clear timeline.

Coaching packagesBundle sessions and services into packages you sell.
Programme templatesMilestones, timelines and items that are sent automatically.
Public package linksShare packages on your website and social media.
04

Assessments & Reports

Measure progress and show the impact of your coaching.

Assessments & 360 feedbackTemplates, 360 reviews, surveys and rating scales.
Session ratingsCollect feedback after each session.
Reports & analyticsTrack activity, sessions and outcomes, and export reports.
05

Agreements & Billing

Sign clients and get paid without leaving the platform.

Agreements with e-signatureSet your terms and collect signatures online.
Invoicing & paymentsCreate and schedule invoices, and track what's unpaid.
06

AI, built in

AI that saves you preparation and admin time.

Luma, AI coach assistantSession prep, suggested questions and support between sessions.
AI Notepad SummariesTurns your raw notes into goals, actions and conclusions.
AI-Generated ReportsAutomated insights from sessions and outcomes.
Predictive AnalyticsForecasts trends across goals, engagement and activity.
AI Support Agent24/7 answers on using the platform.
07

Get Found & Your Brand

Find new clients as well as managing the ones you have.

Coach directory profileA public profile in the Coach Finder from day one.
Client leadsSee coaching requests that match your profile and respond.
Your logo & coloursPut your brand on your profile and client portals.
For coaching firms & enterprise

Every coaching tool, plus team power

Firm and enterprise accounts get every feature above, plus the tools below for managing many coaches and coachees under one brand.

Unlimited free coachee seatsYou pay for coach seats only.
Unlimited free admin seatsAdd HR, L&D and programme managers at no cost.
All six AI featuresIncluding AI Coach Matching.
08

Manage your coaches

Oversee every coach, coachee and programme from one panel.

Enterprise PanelAdd coaches and clients, and assign or move clients between coaches.
AI Coach MatchingPairs coachees with coaches by goals, expertise and style.
Internal & external coachesManage in-house and external coaches side by side.
Bulk uploadImport up to 1,000 engagements at once.
Invoicing templatesStandardise how every coach invoices.
Demo coach accountA full-access account for demos and training.
09

Measure impact

Show stakeholders what coaching delivers.

Programme reports & ROIActivity, completion, feedback and outcomes across every coach.
Feedback, testimonials & referralsCollect feedback from coachees across the programme.
10

Your brand

Coaches and coachees see your brand, not ours.

White label & custom domainYour logo, colours and navigation on your own domain.
Custom navigation & accessChoose which features each role can see and use.
11

Security & access

Ready for your IT and procurement review.

Single Sign-On (SSO)Connect your identity provider. Talk to our team for a quote.
Unified LoginOne login for the coach, coachee and admin portals.
Security audit reportAvailable on request for procurement.
See Firms & Enterprise pricing Book a demo

Integrations

Connect the tools you already use.

Google Calendar Outlook / Office 365 Exchange Zapier QuickBooks
See all integrations →

Find the right plan

I'm an individual coach

Plans from $25/month. 14-day free trial.

See coach plans

We're a firm or enterprise

From $95 per coach seat per month. 30-day free trial.

See team plans Book a demo

Feature questions

What is Coaching Loft?

Coaching Loft is an all-in-one coaching management platform for individual coaches, coaching firms and enterprise teams. It brings scheduling, client portals, programmes, assessments, invoicing, AI tools and a coach directory together in one dashboard.

Which features are included in my plan?

Every plan includes free client portals, the AI Support Agent, the 500+ coaching questions library and a coach directory profile. See the pricing page for the full breakdown by plan.

Which AI features do I get?

The AI Support Agent is on every plan. Luma, AI Notepad Summaries, AI-Generated Reports and Predictive Analytics come with Premium and Master. Firm and enterprise accounts get all six, including AI Coach Matching. All AI features are live today.

What do firms and enterprise get on top of the coach features?

Every coaching tool, plus the Enterprise Panel, AI Coach Matching, unlimited free coachee and admin seats, white label with a custom domain, access control, bulk upload and Unified Login. SSO is quoted by number of coach seats.

Can I try Coaching Loft for free?

Yes. Coaches get a 14-day free trial on Core, Premium and Master. Firms and enterprise get a 30-day free trial.