All-in-one Coaching Platform

Monitor Coach & Coachee
Progress and Activities
Get Feedback &
Evaluate Impact

Coaching Loft for Coaching Firms & Enterprise

A coaching platform for small, medium-sized and large coaching companies and organizations that want to take their practice to the next level: manage coaches and coachees under one brand, monitor performance and activity, and evaluate the impact of every coaching program. You pay for coach seats only. Coachee and admin seats are unlimited and free.

Monthly Yearly
$95 / Month

Per coach seat (12-month commitment)

$950 / Year

Per coach seat per year, billed annually

FREE 2 months with yearly subscription

Volume discounts available: talk to our team

Coachee seats: free. Admin seats: free. No cap.

Coach seats are the only seats you pay for. Add as many coachees and administrators as your program needs, and your platform cost does not rise as you add coachees. On per-coachee pricing, every employee you add raises the bill. On ours, coaching 500 employees costs the same as coaching 5 with the same coaches.

What your organization gets

Included on every firm and enterprise account, at no extra cost unless marked otherwise.

Enterprise Panel

Add and manage coaches and clients, assign or move clients between your coaches, and oversee every coach, coachee and organization from one dashboard.

Unlimited Free Coachee Seats

Every coachee gets their own portal at no cost. There is no per-client fee and no cap on how many people you onboard.

Unlimited Free Admin Seats

Add program managers, HR business partners and L&D leads as administrators without paying for a seat each time.

White Label & Custom Domain

Customize the platform with your logo, color scheme and navigation, and authenticate a custom domain so coaches and coachees experience it as your own.

Single Sign-On (SSO)Paid add-on

Connect Coaching Loft to your organization’s existing identity provider for seamless, secure team access, managed by your IT policies. SSO is not included in the seat price. It is priced separately according to the number of coach seats. Talk to our team for a quote.

Unified Login

One email address and one password covers every portal. If someone is a coach, a coachee and an admin, they no longer need a separate login for each role.

Reports, Analytics & ROI

Track coach and coachee activity, session volume, completion, feedback and outcomes, and report program return on investment to your stakeholders.

Custom Navigation & Access Control

Decide which features each role can see and use, so coaches, coachees and admins get an interface matched to what they actually do.

Bulk Upload

Import up to 1,000 coaching engagements at once, so launching a large cohort does not mean creating records one at a time.

Invoicing Method Templates

Standardize how your coaches invoice, with templates applied consistently across the whole organization.

Demo Coach Account

A coach account with full access for demonstrations, onboarding and internal training, included with your account.

AI, built in

Six AI features. All live. All included.

Not an add-on module and not a waiting list. Every AI capability below is available on your firm or enterprise account today, at no extra cost.

AI Support Agent

Every user

Instant answers, 24/7, on how to use the platform. Available to every coach, coachee and admin on your account, and to visitors on your website. Fewer support tickets reaching your program team.

AI Coach Matching

Firms & Enterprise

Pairs each coachee with the right coach based on goals, expertise, availability and coaching style. Matching stops depending on a spreadsheet and a program manager’s memory.

AI-Generated Reports

Firms & Enterprise

Automated insight drawn from sessions, engagement and outcomes across your whole program: the monthly reporting pack, without anyone assembling it by hand.

Predictive Analytics

Firms & Enterprise

Goes beyond historical data. Analyzes patterns across goals, engagement and coaching activity to forecast trends, predict outcomes and highlight where your program needs attention, before it shows up in the numbers.

Luma: AI Coach Assistant

Coach & Coachee

An intelligent assistant for session preparation, suggested coaching questions and support between meetings. Coachees get Luma in their own portal too, included with their free seat.

AI Notepad Summaries

Every coach seat

Takes a coach’s raw session notes and organizes them into structured sections: introduction, goals, actions and conclusions. It works from the notes your coach writes; it does not record or transcribe sessions.

Coach Access

Every coach on your enterprise account has full access to the following.

Coaching Essentials Dashboard and client management, session notes and journal, goal setting and action tracking, alerts, chat and a public coach profile.
Storage Capacity 2 GB per coach seat.
Calendar Synchronization Choose one of Google, Exchange, Outlook or Office 365, with client self-booking through scheduling pages.
500+ Coaching Questions Library A curated question bank, plus template and form libraries. Questions can be assigned, bundled, or added to with your own.
Coaching Packages & Programs Build structured programs with milestones and timelines, assign them to coaches and participants, and schedule each item to send automatically.
Assessments & 360 Feedback Build 360 assessments for multi-rater feedback from peers, managers and reports, plus standard assessments, surveys and rating scales. Create them with AI, from templates, or from scratch.
Agreements, Invoicing & Payments Create and manage coaching agreements with e-signature, raise and schedule invoices, and track payments.
Feedback, Testimonials & Referrals Collect client feedback and session ratings, gather testimonials, and capture client referrals.
The Full AI Suite All six AI features are available on every coach seat. See the AI section above.
Free Client Portals Every coachee a coach works with gets their own portal, included at no cost.
Web, iOS & Android Coaches use the browser or the iOS and Android apps. Coachees and admins use the web app on any device, including their phone.
Documents & File Sharing Share resources with coachees and keep every document against the right engagement.

Features to increase coaching productivity

Coaching delivery

Dashboard

Appointment scheduling & scheduling pages

Free client portals

Coaching session notepad

Session logging and management

Journal

Goals and milestones

Client action tracking

Coaching engagements

Group coaching

Chat messages & notifications

Documents and files

Content & assessment

500+ coaching questions library

Program templates

Assessments & 360 feedback

Feedback, ratings and testimonials

Coaching packages

Business & admin

Coaching agreements with e-signature

Invoices and payment tracking

Invoicing method templates

Coach profile builder

Coach directory listing (Find a Coach)

Bulk upload

Reporting & analytics

Integrations

Organization & security

Enterprise panel

Unlimited free coachee seats

Unlimited free admin seats

White labeling & custom domain

Custom navigation & access control

Single Sign-On (SSO)add-on

Unified login

Demo coach account

Web, iOS & Android

AI

AI Support Agent

AI Coach Matching

AI-Generated Reports

Predictive Analytics

Luma: AI Coach Assistant

AI Notepad Summaries

Get Started Now 30-Day Free Trial

Scale without seat anxiety.

Coachee and admin seats are always free. Roll coaching out to a department or to the whole organization and your platform cost stays tied to coaches, not headcount.

Six AI features, all live.

Coach matching, generated reports, predictive analytics, Luma, AI notes and the support agent: all included, all available today. Not an add-on and not a roadmap promise.

Ready for your IT review.

Unified login, GDPR compliance and 256-bit encryption are included, with a security audit report available for your procurement team. SSO is available as a paid add-on.

Security & compliance

What your IT and procurement teams will want to see before a rollout.

Single Sign-On with your identity providerPaid add-on
Unified login across every portal (included)
GDPR compliant
256-bit encryption
Role-based feature access control
Authenticated custom domain
Security audit report available on request
Data processing agreements for enterprise
Hosted in the UAE

Common questions

No. Coachee seats and admin seats are unlimited and free on every firm and enterprise account. You pay only for active coach seats, so rolling coaching out to more employees does not increase your platform cost.
Yes, contact our team with your program size and we will put a price together for you.
Monthly billing at $95 per coach seat runs on a 12-month term. If you pay for the year upfront at $950 per coach seat, you get 2 months free.
Yes, as a paid add-on. SSO connects Coaching Loft to your existing identity provider for secure team access. It is not included in the coach seat price. It is quoted separately depending on how many coach seats you take, so contact our team for a price. Unified Login is included at no extra cost: if someone is a coach, a coachee and an admin, one email and password covers all three portals.
All six, and all of them are live today. AI Coach Matching pairs coachees with coaches by goals, expertise, availability and style. AI-Generated Reports produce insight across sessions, engagement and outcomes. Predictive Analytics forecasts trends and highlights where your program needs attention. Luma, the AI coach assistant, supports session preparation and coaching questions. AI Notepad Summaries organizes a coach’s raw notes into structured sections. The AI Support Agent answers platform questions for every user. All are included at no extra cost.
Yes. Add your own internal coaches as seats and bring external coaches onto the same account, so one program, one set of reporting and one coachee experience covers both.
30 days for firms and enterprise, against 14 days on individual coach plans. That is enough time to onboard coaches and run real sessions before you commit.
30-day free trial
GDPR compliant & encrypted
Unlimited free coachee & admin seats
iOS & Android included