John Azzo

John is an Executive Coach, Corporate Trainer, Registered Coach Mentor and Educator

He holds an ICF PCC credential, is an EMCC EIA Senior Practitioner, is a Certified 6 Seconds Emotional Intelligence Practitioner, Assessor, and Advanced Facilitator, and is also a CBT and REBT Practitioner.

Originally from Lebanon, John has spent over 16 years living and working in China. With over two decades of experience as an executive in the trading and manufacturing industries, he has worked extensively with individuals and corporations, helping them navigate business challenges, intercultural communication, and high-pressure situations in complex environments. Leveraging his extensive toolkit of coaching models and behavioural psychology, he supports clients in gaining clarity and taking effective action; his philosophy is to ensure his clients obtain clarity and "get stuff done."

As an expat, he also has first-hand experience in developing resilience in a cross-cultural environment and in managing complex personal and business relationships, which enables him to relate to and empathize with clients who face similar challenges.

John has coached executives, directors, and managers from top multinational organisations on effective communication, executive presence, career transitions, stress management, work-life balance, cross-cultural communication, and coaching skills. He has extensive cross-cultural coaching experience (clients from over 20 nationalities) and has coached across diverse industries, including pharmaceuticals, IT, logistics, banking, F&B, and FMCG.

As a founder of betterme.community, he combines his experience with his passion as a coach and practitioner to design tangible tools that support and empower individuals on their journey of self-awareness and toward creating positive change.

In addition to his core qualifications, John has advanced training in:

PCC Markers Assessment

ACC Behaviorally Anchored Rating Scales (BARS)

MapsTell DISC Individual & Teams Certified Guide

Transactional Analysis

Positive Intelligence Facilitator

Neuro-Linguistic Programming

John is a 42-year-old man born and raised in a diverse, intercultural environment.

Originally from Lebanon, now residing in Hong Kong, I have lived and worked in six different countries and speak four languages.

A cat person enjoys listening to audiobooks, exercising, and swimming as hobbies.

Passionate about helping others be the best version of themselves and creating a peaceful, harmonious environment inside and out.