12 Weeks - 3 Pillar - Social Media Coaching Programme

3 PILLARS TRAINING BLOGGING Set up of Branded Personal Blog Website (optional) Creation of content calendar broken into micro topics Creation of categories Usage and creation of branded imagery to support each post Embedding videos into posts How to create trackable links to each blog Distribution of blog posts How to drive traffic to your blog How to interact with followers Monitoring effectiveness of activities VIDEO CHANNEL Set up of your video channel Equipment and software How to upload videos Creation of content calendar broken into micro topics Usage and creation of branded thumbnails to support each post Embedding videos into your blog posts and social media How to create trackable links to each video Distribution of videos How to drive traffic to your videos How to interact with followers Monitoring effectiveness of activities YouTube LIVE PODCAST Set up of your personal branded Podcast channel Podcast culture How to record and upload Creation of content calendar broken into micro topics Creation of episodes and segment Usage and creation of branded imagery to support each podcast Embedding podcasts into blog posts How to create trackable links to each podcast Distribution of podcast to Spotify, Google etc How to drive traffic to your podcast How to interact with followers Monitoring effectiveness of activities CROSS PLATFORM Creating micro content for social media from blog/podcast and videos produced Creating graphics and memes etc using phone apps Using voice transcriber to minimise time Using teleprompter for video Using different techniques ie interviews to create content SOCIAL MEDIA TRAINING FACEBOOK Profile v Page v Group Full set up and pages app Understanding Algorithms Posting formats (Images v Videos etc) Apps for phone use Content topics and calendar Scheduling posts for future use Creating events, offers and jobs Creating competitions Facebook advertising Following up invites Monitoring notifications Editing, deleting and backdating posts Monitoring effectiveness of activities TWITTER Personal v Business Full set up and phone app Understanding Twitter culture Name and username rules Effective biography How to like, share and comment Trending topics Posting formats (Images v Videos etc) Content topics and calendar Scheduling posts for future use Creating polls and competitions Twitter moments Editing and deleting posts Monitoring notifications Building up targeted followers Usage of Hashtags Getting involved in community hashtag hours Using Twitter lists for monitoring segments Using search and advanced search Conversation hijacking Interacting effectively Monitoring effectiveness of activities INSTAGRAM Personal v Business Full set up and phone app Understanding Instagram culture Name and username rules Effective biography and link How to like and comment Reposting rules Posting formats (Images v Videos etc) Content topics and calendar Scheduling posts for future use Creating competitions Stories Editing and deleting posts Monitoring notifications Building up targeted followers Usage of Hashtags/1st comments Interacting effectively (10x10) Monitoring effectiveness of activities Shop extras LINKEDIN Personal v Business Full set up and phone app Understanding LInkedIn culture Effective profile set up Posting formats (Images v Videos etc) Content topics and calendar Scheduling posts for future use LinkedIn Groups Editing and deleting posts Hashtags Recommendations Monitoring notifications Building up targeted connections 1/2/3 Seach/Premium Interacting effectively Slideshare/Pulse Monitoring effectiveness of activities 12 weeks 8 x Face 2 Face £1250 (£625 x 2) £2000 with Blog site